There is no doubting that lanyards have a valuable role, hanging over the neck and keeping an ID card on one’s person at all times. Indeed, they have even more advantages than just convenience, with printing methods making it possible to put company names and logos on them. These customised or promotional custom luggage straps by lanyards make a difference in marketing and promotion certainly, but also in areas like group and crowd management.
There are other ways to display an ID other than hanging it around one’s neck. A good alternative is the retractable lanyard, which can be attached to a belt holder on the trousers. The ID is attached to the end, and it can be simply pulled forward when it needs to be shown or swiped, and then automatically retracted close to the hip. The advantage here is that the card is always kept with the individual, and is highly unlikely to be lost.
Meanwhile, with regards to ID badge holders, there is a vast range of options, from the simple clip badge holders that clip onto a pocket or lapel, to magnetic card holders that clamp onto a card. These usually have adhesive backs to stick to surfaces like the wall, a desk top or other hard surface. It is also possible to use luggage straps, some of which are plastic and some leather. These are useful to ensure the right bags are identified for specific people.
However, there can be no denying the practical simplicity that lanyards have, with IDs easily put around the neck and removed, and easily put aside when not needed. This is the chief reason for its prominence today, but its extended worth can be seen in certain situations.
Promoting the Company Name
Of course, the most obvious advantage is the promotional value that customised lanyards have. It is easy to buy them in different colours but modern printing techniques mean that company names, brand names, website addresses and even phone numbers can be put on the lanyard. This informal method of promotion means the company is viewed positively, and as open and approachable.
Take a trade show, such as, where representatives of hundreds of different businesses are present. A customised lanyard clearly identifies the company a person is from, while a longer look can ensure the company website address is noted. Lanyards can also be given away as promotional gifts, which means all of the information is given to potential clients in an imaginative way.
Easy Identification
As a way of identifying people and the groups they are associated with, lanyards can be highly effective custom luggage straps. It is not just that the name of a company, group or organisation can appear on them, it is also the colour of the lanyards. In this way, good group management can be accomplished much more easily.
A good example is when it comes to groups of tourists. A tour guide will often present a lanyard and ID card to the members of the tour so that they can be identified as part of his or her group. Thanks to a distinctive colour, perhaps blue, red, green or orange, the guide does not need to be close enough to read the ID cards, and can see members from a further distance.
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